Developed and led the audience engagement of the crowd platform, We Dundee.
The aim of We Dundee was to empower citizens to be actively involved in shaping Dundee’s cultural bid. We invited everyone – people who live in the city, those who have left it, and visitors who love it – to share their city insights and ideas for the future. This enabled our ‘extended’ 3,500+ person bid team from all over the world to co-curate ideas which directly shaped the bid and also created a great sense of pride in the city.
This digital platform inadvertently created a physical network who continue to champion the city. The project truly captured everyone’s imagination and you can read more about it in this blog post: ‘Crowding the City’s Identity‘.